Customers can donate £1, £2 or £5 to local store’s nominated food bank or community group via baubles hung on ‘Giving Tree’.
All 498 Morrisons stores will be putting up their tree with the aim of raising over half a million pounds for a variety of food banks and local communities throughout November and December, which is traditionally the most difficult time for many people.
Customers looking to donate can pick a bauble and take it to the checkouts along with their shopping.
Each bauble has a barcode on the back for the checkout colleague to scan, and add £1, £2 or £5 to the customer’s bill.
Morrisons will also continue offering their popular food bank ‘Pick Up Packs’ in stores throughout the festive period as well as bringing back its Gift Donation Stations where customers can donate new gifts. Donated items are passed on to local good causes and charities in the local community.
Rebecca Singleton, Community Director at Morrisons, said: “Christmas can be a challenging time and food banks are a lifeline for many people in the UK. We want to make it easier for our customers to donate in whatever way they can to help those in their local community get the items they need. The Giving Tree will give customers a unique and festive way to support local food banks and community groups.”
The Giving Tree initiative is part of Morrisons drive to stock Britain’s food banks and continue feeding the nation and will feature in all 498 Morrisons stores until the 24th December.